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With more than 20 years of experience in all of these specialized areas, Sinclair & Co. is uniquely positioned to help companies accomplish the following:
Strategic marketing planning. Sinclair & Co. will develop a customized and full integrated marketing communications and advertising plan that defines target audiences, key messages, objectives and short- and long-term strategies and tactics.
Corporate branding. We excel at building an identity that leverages a company’s value proposition and strength, and then apply it to all necessary business papers and graphic standards. We also develop a full range of marketing and communications materials, including brochures, presentation materials, Web sites and other collateral projects.
Advertising. Our strategic planning, creative development and placement of advertising in business-to-business and business-to-consumer media ensures positive results. Our production experience extends to print, outdoor, broadcast, point of sale and interactive outlets.
Web development. Our complete range of services includes architecture and navigation design, site design and development and flash animation. We also provide site optimization, search engine management, ongoing site maintenance/updates and promotion of the site.
Public relations and communications. We help our clients maximize earned media opportunities using strategic public relations plans. This involves media relations, including preparing and distributing press releases and press kits and pitching story ideas; conducting media training for a company’s key officers; governmental and community relations including grass roots organization; speech and op-ed writing; event planning and execution; and external communications such as customer newsletters, service tracking programs, customer clubs and added-value programs.
Direct marketing. We execute successful direct programs through strategic plan development, list research and procurement, program and database management, creative development, management of mail house services, tracking, analysis and fulfillment.
Graphic design. We offer design services for corporate logos, identity systems, custom brochures, magazines, annual reports, signage, packaging, promotional items and invitations.
Market research design and management. We provide services in both primary and secondary research, including quantitative studies for market and competitive analyses, image and positioning, expectations and perceptions studies and customer satisfaction surveys. Qualitative services include focus groups and one-on-one in-depth interviews.
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