SINCLAIR & CO. SELECTS ‘FOSTERING BRIGHT FUTURES’ AS PRO BONO PARTNER
December 8, 2008

RALEIGH – Sinclair & Co., a full-service advertising, branding and marketing communications firm, has selected Fostering Bright Futures as its pro bono partner for 2008-2009.

Fostering Bright Futures is a new charitable program committed to helping former foster children in Wake County achieve lifelong independence through higher education.

The program helps these promising young adults earn degrees from Wake Tech by assisting with housing costs, education-related fees and everyday expenses. It provides access to academic tutors and career counselors, as well as life coaches to help manage time and money, set goals, model professional behavior and adopt other skills that position youths for independence.

Sinclair & Co. created a logo for the program and is developing collateral materials to help organizers raise money. Sinclair & Co. also is providing ongoing media-relations counsel and support.

“One statistic shows that these children are 30 times more likely to end up in prison or on welfare after they transition out of foster care. As a society, we should be appalled that children we care for face such a bleak future,” said Karen Sinclair, founder, president and creative director of Sinclair & Co. “By offering tangible resources, Fostering Bright Futures offers these young people the chance to succeed, realize their dreams and attain lifelong independence.”

Fostering Bright Futures is made possible by a partnership of the Fostering Bright Futures Collaborative Advisory Board, Wake Technical Community College, the Wake Technical Community College Foundation and the Wake County Human Services Bridge to Independence. To learn more about Fostering Bright Futures, visit www.fosteringbrightfutures.org.

Now celebrating its 20th anniversary, Sinclair & Co. is a full-service agency that specializes in brand and marketing communications, delivering award-winning and results-oriented campaigns for some of the region's most successful companies, including First Citizens Bank,
Metrics Inc., Duke Raleigh Hospital, TriSure and Buric.

Sinclair & Co. helps businesses identify their brand and marketing strategies; develop integrated Web, print, broadcast and direct media campaigns; execute public- and media-relations efforts; and build stronger customer and employee relationships through effective external and internal communications.

To learn more about us, as well as marketing challenges we've helped
clients overcome, visit us online.