Shelley Bainter joins Sinclair & Co. as interactive services director
August 1, 2006

RALEIGH – Sinclair & Co., a full-service advertising, branding and marketing communications company in downtown Raleigh, has hired Shelley L. Bainter as interactive services director and project manager.

In her new capacity, Bainter will manage the many interactive services Sinclair & Co. offers its clients, including Web strategy and site development, analytics and search engine optimization.

“The Internet is the fastest-growing source of information and commerce today, so it’s vitally important that our clients take full advantage of available online news and sales opportunities,” said Karen Sinclair, founder and president of Sinclair & Co. “Shelley’s vast knowledge of interactive services will support our clients’ growth and help them become even more successful in their efforts.”

Bainter’s interactive expertise and skills were honed at Red Hat Inc., where she worked almost five years, first as software development project manager and later as product marketing manager. During her time at Red Hat, Bainter transformed software into specific and targeted product offerings and oversaw their launch in the marketplace, supported by online marketing strategies.

A native of Illinois, Bainter holds a bachelor’s of science degree from Western Illinois University, where she graduated cum laude with departmental scholar honors.