Large, established, but quiet, engineering firm knows its brand needs retooling. Sinclair & Co. gets the job. We discover a gem of a brand promise just waiting to be dusted off and have a light shined on it. Twelve months later, S&ME is telling its story in a whole new way…on its Web site, through direct marketing, and with a spiffed up identity that gets noticed. Not bad for the one of the best engineering companies “nobody ever heard of.”